1. Advertising age.

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3. Fortune.

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4. The New York times.

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5. Redbooks. Advertisers & agencies international.

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6. Redbooks. Advertisers, business classifications.

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7. Redbooks. Advertisers, indexes.

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8. Redbooks. Agencies.

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9. Survey of buying power.

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10. Advertising diversity : ad agencies and the creation of Asian American consumers

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11. Violence in a time of liberation : murder and ethnicity at a South African gold mine, 1994

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12. The professional guinea pig : Big Pharma and the risky world of human subjects

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13. Ad women : how they impact what we need, want, and buy

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14. The king of Madison Avenue : David Ogilvy and the making of modern advertising

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15. Health care at risk : a critique of the consumer-driven movement

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16. Visions of black economic empowerment

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17. Markets of dispossession : NGOs, economic development, and the state in Cairo

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18. Candyfreak : a journey through the chocolate underbelly of America

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19. Financial derivatives and the globalization of risk

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20. The Advertising age encyclopedia of advertising

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21. And now a few words from me : advertising leading critic lays down the law, once and for all

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22. Emotional branding ; the new paradigm for connecting brands to people

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23. On her own ground : the life and times of Madam C.J. Walker

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24. The 11 immutable laws of Internet branding

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25. The cluetrain manifesto : the end of business as usual

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26. Advertising and the World Wide Web

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27. The advertising business : operations, creativity, media planning, integrated communications

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28. Brand spirit : how cause related marketing builds brands

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29. The end of marketing as we know it

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30. How to use advertising to build strong brands

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31. Why we buy : the science of shopping

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32. How advertising works : the role of research

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33. Nike culture : the sign of the swoosh

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34. Strategic brand management : building, measuring and managing brand equity

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35. The conquest of cool : business culture, counterculture, and the rise of hip consumerism

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36. Marketing aesthetics : the strategic management of brands, identity, and image

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37. Rocking the ages : the Yankelovich report on generational marketing

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38. The social medicine reader

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39. What kids buy and why : the psychology of marketing to kids

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40. Advertising in contemporary society : perspectives toward understanding

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41. Advertising management

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42. Disruption : overturning conventions and shaking up the marketplace

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43. Marketing to the mind : right brain strategies for advertising and marketing

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44. Selling sin : the marketing of socially unacceptable products

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46. Inside the tornado : marketing strategies from Silicon Valley's curring edge

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47. Strategy in advertising : matching media and messages to markets and motivations

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48. When ads work : new proof that advertising triggers sales

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49. Encyclopedia of consumer brands

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50. Gender issues and consumer behavior

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51. A whole new life

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52. Women's market handbook : understanding and reaching today's most powerful consumer group

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53. Brand equity & advertising : advertising's role in building strong brands

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54. Commodity advertising : the economics and measurement of generic programs

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55. Full moon and other plays

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56. Advertising and popular culture : studies in variety and versatility

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57. Blue Calhoun

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58. An early Christmas

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59. How much is enough? : getting the most from your advertising dollar

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60. Soft soap, hard sell : American hygiene in an age of advertisement

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61. Advertising international : the privatisation of public space

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62. Advertising management and the business publishing industry : marketing notes and cases

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63. The foreseeable future

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64. Managing brand equity : capitalizing on the value of a brand name

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65. Persuasion in practice

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66. Whatever happened to Madison Avenue? : advertising in the '90s

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67. "Are they selling her lips?" : advertising and identity

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68. Current issues & research in advertising.

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69. New and improved : the story of mass marketing in America

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70. New music : a trilogy

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71. Playing in traffic on Madison Avenue : tales of advertising's glory years

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72. The tongues of angels

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73. Back before day

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75. Does it pay to advertise? : cases illustrating successful brand advertising

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76. I dream a world : portraits of Black women who changed America

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77. The management of international advertising : a handbook and guide for professionals

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78. Satisfaction guaranteed : the making of the American mass market

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79. Merchants of death : the American tobacco industry

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80. The ongoing revolution in American banking

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81. Putting on appearances : gender and advertising

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82. Advertising, politics, and American culture : from salesmanship to therapy

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83. Bill Bernbach's book : a history of the advertising that changed the history of advertising

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84. Adventures of an advertising woman

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85. The advertising and promotion challenge : vaguely right or precisely wrong?

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86. Effective television advertising : a study of 1000 commercials

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87. The other guy blinked : how Pepsi won the cola wars

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88. South Africa : the cordoned heart

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89. What's in a name? : advertising and the concept of brands

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90. The adaptive corporation

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91. Marketing in an electronic age

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92. Perceived quality : how consumers view stores and merchandise

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93. Psychological processes and advertising effects : theory, research, and applications

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94. The trouble with advertising

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95. Advertising slogans of America

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96. Advertising, the uneasy persuasion : its dubious impact on American society

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97. The image-makers : power and persuasion on Madison Avenue

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98. Madison Avenue in Asia : politics and transnational advertising

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99. The mirror makers : a history of American advertising and its creators

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100. Shaping an American institution : Robert E. Wood and Sears, Roebuck

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