81. Putting on appearances : gender and advertising

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82. Advertising, politics, and American culture : from salesmanship to therapy

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83. Bill Bernbach's book : a history of the advertising that changed the history of advertising

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84. Adventures of an advertising woman

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85. The advertising and promotion challenge : vaguely right or precisely wrong?

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86. Effective television advertising : a study of 1000 commercials

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87. The other guy blinked : how Pepsi won the cola wars

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88. South Africa : the cordoned heart

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89. What's in a name? : advertising and the concept of brands

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90. The adaptive corporation

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91. Marketing in an electronic age

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92. Perceived quality : how consumers view stores and merchandise

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93. Psychological processes and advertising effects : theory, research, and applications

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94. The trouble with advertising

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95. Advertising slogans of America

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96. Advertising, the uneasy persuasion : its dubious impact on American society

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97. The image-makers : power and persuasion on Madison Avenue

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98. Madison Avenue in Asia : politics and transnational advertising

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99. The mirror makers : a history of American advertising and its creators

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100. Shaping an American institution : Robert E. Wood and Sears, Roebuck

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