61. Advertising international : the privatisation of public space

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62. Advertising management and the business publishing industry : marketing notes and cases

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63. The foreseeable future

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64. Managing brand equity : capitalizing on the value of a brand name

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65. Persuasion in practice

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66. Whatever happened to Madison Avenue? : advertising in the '90s

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67. "Are they selling her lips?" : advertising and identity

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68. Current issues & research in advertising.

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69. New and improved : the story of mass marketing in America

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70. New music : a trilogy

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71. Playing in traffic on Madison Avenue : tales of advertising's glory years

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72. The tongues of angels

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73. Back before day

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75. Does it pay to advertise? : cases illustrating successful brand advertising

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76. I dream a world : portraits of Black women who changed America

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77. The management of international advertising : a handbook and guide for professionals

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78. Satisfaction guaranteed : the making of the American mass market

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79. Merchants of death : the American tobacco industry

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80. The ongoing revolution in American banking

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