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2. The end of marketing as we know it

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3. The conquest of cool : business culture, counterculture, and the rise of hip consumerism

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4. Rocking the ages : the Yankelovich report on generational marketing

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5. Marketing to the mind : right brain strategies for advertising and marketing

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6. Selling sin : the marketing of socially unacceptable products

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7. Inside the tornado : marketing strategies from Silicon Valley's curring edge

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8. Women's market handbook : understanding and reaching today's most powerful consumer group

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9. New and improved : the story of mass marketing in America

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11. Great American brands : the success formulas that made them famous

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12. The marketing plan

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