1. The 11 immutable laws of Internet branding

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2. Strategic brand management : building, measuring and managing brand equity

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3. Advertising management

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4. Advertising management and the business publishing industry : marketing notes and cases

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5. Managing brand equity : capitalizing on the value of a brand name

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6. The management of international advertising : a handbook and guide for professionals

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7. The advertising controversy : evidence on the economic effects of advertising

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8. Great American brands : the success formulas that made them famous

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9. The management of advertising

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