1. Ad women : how they impact what we need, want, and buy

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2. The king of Madison Avenue : David Ogilvy and the making of modern advertising

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3. On her own ground : the life and times of Madam C.J. Walker

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4. The conquest of cool : business culture, counterculture, and the rise of hip consumerism

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5. Soft soap, hard sell : American hygiene in an age of advertisement

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6. New and improved : the story of mass marketing in America

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7. Playing in traffic on Madison Avenue : tales of advertising's glory years

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8. Satisfaction guaranteed : the making of the American mass market

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9. The ongoing revolution in American banking

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10. Bill Bernbach's book : a history of the advertising that changed the history of advertising

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11. Advertising, the uneasy persuasion : its dubious impact on American society

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12. The mirror makers : a history of American advertising and its creators

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13. Advertising, reflections of a century

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14. Channels of desire : mass images and the shaping of American consciousness

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