1. Advertising diversity : ad agencies and the creation of Asian American consumers

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2. Violence in a time of liberation : murder and ethnicity at a South African gold mine, 1994

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3. The professional guinea pig : Big Pharma and the risky world of human subjects

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4. Ad women : how they impact what we need, want, and buy

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5. The king of Madison Avenue : David Ogilvy and the making of modern advertising

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6. Health care at risk : a critique of the consumer-driven movement

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7. Visions of black economic empowerment

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8. Markets of dispossession : NGOs, economic development, and the state in Cairo

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9. Candyfreak : a journey through the chocolate underbelly of America

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10. Financial derivatives and the globalization of risk

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11. The Advertising age encyclopedia of advertising

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12. And now a few words from me : advertising leading critic lays down the law, once and for all

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13. Emotional branding ; the new paradigm for connecting brands to people

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14. On her own ground : the life and times of Madam C.J. Walker

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15. The 11 immutable laws of Internet branding

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16. The cluetrain manifesto : the end of business as usual

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17. Advertising and the World Wide Web

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18. The advertising business : operations, creativity, media planning, integrated communications

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19. Brand spirit : how cause related marketing builds brands

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20. The end of marketing as we know it

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