1. Lürzer's int'l archive.

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2. Brand management : co-creating meaningful brands

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3. Designing the invisible : an introduction to service design

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4. The language of branding : theories, strategies and tactics

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5. Participation marketing : unleashing employees to participate and become brand storytellers

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7. CEX sells : new inspiration for valuable customer experiences

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8. Contrarian branding : stand out by camouflaging the competition

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9. Frank Bros : the store that modernized modern

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10. Friction : passion brands in the age of disruption

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11. Get to aha! : discover your positioning DNA and dominate your competition

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13. Brand machines, sensory media and calculative culture

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15. Brands and branding

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16. Concept code : how to create meaningful concepts

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18. The creative workplace.

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19. Customer experience branding : driving engagement through surprise and innovation

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20. Designing your life : how to build a well-lived, joyful life

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