1. Lürzer's int'l archive.

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2. Brand management : co-creating meaningful brands

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3. Designing the invisible : an introduction to service design

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4. The language of branding : theories, strategies and tactics

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5. Participation marketing : unleashing employees to participate and become brand storytellers

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7. CEX sells : new inspiration for valuable customer experiences

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8. Contrarian branding : stand out by camouflaging the competition

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9. Frank Bros : the store that modernized modern

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10. Friction : passion brands in the age of disruption

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