1. Brand management : co-creating meaningful brands

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2. Designing the invisible : an introduction to service design

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3. The language of branding : theories, strategies and tactics

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4. Participation marketing : unleashing employees to participate and become brand storytellers

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6. CEX sells : new inspiration for valuable customer experiences

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7. Contrarian branding : stand out by camouflaging the competition

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8. Friction : passion brands in the age of disruption

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9. Get to aha! : discover your positioning DNA and dominate your competition

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12. Brands and branding

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13. Concept code : how to create meaningful concepts

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15. Customer experience branding : driving engagement through surprise and innovation

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16. Fascinate : how to make your brand impossible to resist

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17. How cool brands stay hot : branding to Generation Y and Z

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18. Mapping experiences : a guide to creating value through journeys, blueprints and diagrams

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19. The physics of brand : understand the forces behind brands that matter

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