1. Visions of black economic empowerment

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2. Candyfreak : a journey through the chocolate underbelly of America

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3. Emotional branding ; the new paradigm for connecting brands to people

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4. On her own ground : the life and times of Madam C.J. Walker

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5. Strategic brand management : building, measuring and managing brand equity

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6. Marketing aesthetics : the strategic management of brands, identity, and image

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7. Brand equity & advertising : advertising's role in building strong brands

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8. Managing brand equity : capitalizing on the value of a brand name

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9. Playing in traffic on Madison Avenue : tales of advertising's glory years

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10. Merchants of death : the American tobacco industry

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11. The other guy blinked : how Pepsi won the cola wars

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12. The smoke ring : tobacco, money, and multinational politics

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13. The world tin market : political pricing and economic competition

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